Choosing the right Estate Agent to sell your house is extremely important – it could save you thousands of pounds!

After selling houses across WA14, WA15, M33 AND M23 since 2001 we know how to provide a service that will surpass your expectations – helping you to sell quickly and for the price you want.

If you have never sold a property before, or are unsure how the process works, it can seem like a daunting task; but our ten step guide has all the information you need to get moving:

Book a valuation

Find out how much your house is worth by arranging a free property valuation with your local office in Hale or Sale.

Our Valuer will provide you with an accurate figure of what you can expect to sell your property for, and explain how our unique marketing strategy can help you to achieve a fast sale at the best possible price.

Coming on to the market

Once you have decided to market your property for sale with Watersons, contact your Valuer who will arrange another appointment to complete the Agency Agreement and take measurements of the property to prepare the floorplan. We will also organise photographs, a walk through a video and drone or aerial photography if appropriate for the website and brochure.

We will organise the EPC (Energy Performance Certificate) for your property, which is now a legal requirement and once in place, will be valid for 10 years.

Marketing your property

Once the contract has been signed, marketing to sell your property will begin immediately.

A professional brochure with high quality photos will be created and your house’s details will be uploaded to the Watersons website and top portals including Rightmove and Zoopla.

At the branch, your assigned Sales Negotiator will begin contacting potential buyers with matching requirements to introduce your property and attract plenty of early interest.


When an interested buyer wants to take a closer look at your property, we’ll call you to arrange a convenient time to organise a viewing.

Our highly trained team will accompany every viewing so it’s up to you whether to stay in or simply leave us the keys.

After the viewing we’ll be in touch promptly with constructive feedback – and hopefully an offer!

Keep up to date

One of the features of our service that sellers value most is the regular contact to keep you updated on your property’s progress.

We talk you through how your house is performing online, viewing feedback, and discuss the best strategy to help you receive that all important offer. Alternatively, we’re always available by phone, email or in person if you need to speak to us.

“You’ve received an offer!”

When a potential buyer has made an offer we’ll be in touch immediately.

It’s then up to you whether to accept or reject it. If we feel the offer is too low, we’ll get back in touch with the interested party to see if they are willing to increase.

Offer accepted

Once you have accepted an offer, the sales process can begin.

Your assigned Sales Negotiator will liaise between you, your buyer, and the Conveyancers to progress the sale of your property in a swift and hassle-free manner.

Arrange conveyancing

You will need to Appoint a Conveyancer to handle the complex and considerable legal procedures associated with selling your house.

You will receive a number of documents from your Conveyancer requesting more detail about your property and also to list what fixtures and fittings you are including in the sale, which need to be filled in and returned at your earliest convenience.

As well as being experts in property sales, Watersons work the area’s leading conveyancing solicitors. Ask us for our recommended list of local firms.

Surveys and mortgage valuations

If your buyer is obtaining a mortgage, they will need to undertake a mortgage valuation. In addition they may choose to have an independent survey done. Your assigned Sales Negotiator will be in touch to arrange a date and time for the Valuer and surveyor to visit.

If any problems are highlighted, we will work with both parties to find a mutually agreeable solution.

Exchange and completion

With your purchase almost complete and both sets of solicitors happy with the contract drawn up, the exchanging of contracts legally binds you to sell the property and the buyer to purchase it for the price agreed.

A date for completion will then be set at a mutually convenient time – usually around a week later. In preparation for your completion date, make sure you have removed your possessions from the premises.

Once your solicitor has received the payment for the property from the buyer and their mortgage lender and all fees have been paid, they will be in contact to ask you to take the keys into the Watersons branch, where the new owner will then pick them up.

The solicitor will then transfer the payment into your account as requested.